21
Mar
10

signs that make me laugh: “coffee lime”

I ventured off Danforth a bit to find this sign, at Pape and Floyd, just North of Mortimer.

What on earth does “Coffee Lime” mean?

Please, if you eat lime with your coffee, let me know, because I’d really like to understand this one.  As far as I know, those are two things that don’t go together at all.

I actually noticed this place a few years ago, and I thought it was hilarious because they seemed to be copying the font and colour scheme of Coffee Time (which is everywhere in Toronto).  Coffee Time has re-branded recently, so you might not think that Coffee Lime looks anything like Coffee Time.  But their old signs look something like this:

So you can see how I was wondering if Coffee Lime was simply an attempt to fool people into entering the place. Maybe they were hoping that customers would glance quickly at the sign and go in, thinking they were at a Coffee Time.  Does that sound like a ridiculous explanation?   Well it makes more sense to me than someone simply choosing to name their business Coffee Lime.

The big problem with my theory is that Coffee Lime is attempting a bit of re-branding of their own, with this new sign out front.  They still have a tribute-to-Coffee-Time sign on the side of the building.

My confusion about this place is not helped by the fact that there is now a hot dog on the sign.  I also think it is funny that they separated “iced” and “cappuccino” with a bullet.

Advertisements

3 Responses to “signs that make me laugh: “coffee lime””


  1. 1 Rhonda
    March 21, 2010 at 6:24 pm

    James, I would just HAVE to go in and ask them. If I’m ever down that way I’ll do just that and get back to you! Also, maybe it’s an ESL thing. The bullet between iced and cappuccino (which is misspelled-although correctly spelled in the first window on the left), and ‘home soup’ in the second window, make me think ESL for sure. BUT, after all of this, if the food is good, and more importantly the coffee, who cares?!?!?! 🙂

  2. March 22, 2010 at 8:24 am

    Hey Rhonda – yeah I would suspect ESL is a factor in most of these funny signs. Though sometimes native speakers are just as bad with grammar!

    The place has been around for a while, so maybe the food is pretty good!


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


Enter your email address to follow this blog and receive notifications of new posts by email.

Twitter Updates

My book